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Foundation Finder, first launched in Hong Kong and Malaysia, will be part of the beauty retailer’s mobile app before extending into in-store digital gadgets.
August 12, 2021
By: Lianna Albrizio
Associate Editor
HONG KONG SAR – A.S. Watson Group, the world's largest international health and beauty retailers, has announced the launch of its Foundation Finder in its mobile app to help customers identify their perfect foundation shade and color. “Most beauty lovers struggle to find the right shade, as normally we apply foundation tester on hands,” explained Malina Ngai, chief executive officer of A.S. Watson. “In most cases, the skin color on hands is slightly different from the face. We kn...
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